Mastering LinkedIn

Helping customer facing teams build brand, build audiences and drive sales through intelligent and consistent use of the LinkedIn platform

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LinkedIn is a powerful and under-used business generation tool in boardrooms all over the world. Applying a simple and consistent 3P approach will help you and your teams win on LinkedIn.

Adopting our 3P approach - Profile, Prospecting and Positioning - to LinkedIn will help professionals in many sectors position themselves more effectively and help them create more opportunities to start sales conversations with the right types of customers.

No more wake up and wing it. LinkedIn with Intent. 

Explore how a day learning how to Master LinkedIn with René can work for you.

Profile set up

Creating a magnetic profile that attracts the right people when found in Linkedin search.

Connection etiquette

How to ensure that proactive connection requests are well received and accepted - and managing incoming ones too.

Articles and video

How to take your status updates to the next level by making the most of articles and video updates. 

Prospecting

Making the most of Search and Advanced Search to build target lists for customer prospecting

Positioning

How to ensure you are positioned optimally to take advantage of all opportunities on LinkedIn.

Groups

With LinkedIn groups getting a makeover, joining and contributing to build brand is a LinkedIn strategy must.

Set your date

Connection strategy

Making the act of connecting less of a chore by putting an intentional connection strategy in place.  

Status updates

Making the most of your status updates with some powerful tips on how to stay regularly front of mind.

Action plans

Putting a dedicated action plan together whether it is around Positioning, Prospecting or Connecting.

Praise for Mastering LinkedIn From satisfied customers. 

I recently worked with René on his Marketing Plan in a Day session. I had not really developed much of a marketing plan, but spending thus time working with René helped me to really think about who my ideal clients are, and how I might ensure that I am attracting those clients. It helped me to formulate a focussed plan to ensure I know what I need to do, and when I need to do it, and I am already reaping the rewards of a strategic, focussed action plan.

— Ellie Ashton, EA Family Law

I met René at a networking event and took to him immediately. I was able to secure his services to review our strategy and marketing tactics. His input was invaluable to me and I will be please to continue working with him in 2018.

— Phil Terrett, Johnny Muttley

Why Mastering LinkedIn with René works? Marketing counsel you can trust. 

LinkedIn isn't just about enquiries. Its about personal branding, connectivity and building a trust platform for the long term.  

Conventional LinkedIn trainers are stuck in a LinkedIn mindset when what most businesses need is an integrated approach to attraction, engagement and conversion. 

You have to be known, liked and trusted before people will transact and before people will refer.

Consider training by a 24 year marketing industry veteran who has run programmes for The CIM, Hemsley Fraser, Rolls-Royce plc, and delivered LinkedIn training packages for scores of businesses including Nordson Inc. 

LinkedIn solutions rooted in commercial thinking, marketing and sales.  

Some small print. 

Thanks for taking the time to check out Mastering LinkedIn.  

Sessions start at £1,000 (group of ten) but rise depending on location and level of reporting back. The sessions are billed in advance on confirmation of the date and final price.  

Start the conversation by clicking a button and getting in touch. If you do get in touch, we’ll come straight back with a link to our online calendar to help you choose a date.  

You will also receive regular emails (once weekly) designed to support you and improve your marketing. Your data is safe, not sold or passed to third parties and only used for the purposes of helping you improve your marketing.  

If you’ve got this far, and we haven’t convinced you a Mastering LinkedIn session is for you, that’s cool. As a token of goodwill, please accept this bitesize planning download in appreciation of your visit. If you change your mind, get in touch to discuss.